The city of Bordeaux's destiny, as well as its name, is forever linked to that of its wine.
Thanks to Bordeaux's role in the international wine trade, its membership in the Great Wine Capitals network, and events such as Vinexpo and the en primeur tastings that attract thousands of professionals from all over the world, Bordeaux is at the heart of everything to do with wine. With prestigious terroirs and famous châteaux, as well as négociants, oenologists and winegrowers with centuries of tradition behind them, Bordeaux has spread the science and love of wine around the world. The region's wine roads have been travelled by connoisseurs from every continent, and celebrations such as the Bordeaux Wine Festival also bolster the city's title as the cultural capital of wine. 

However, until now, the city has lacked an emblematic location to reflect this reality. This is why we are currently actively working towards creating such a place, with support from the entire wine industry.

Ambitious, surprising and innovative, the future Wine Culture and Tourism Centre will be a major facility of international stature. It will be open to people of all different backgrounds: wine enthusiasts who want to have a better understanding of the great terroirs of Bordeaux and other regions, connoisseurs from around the world who enjoy tasting and appreciating fine wine, and everyone who is interested in learning about different life styles, histories, and experiences.

This exciting new centre will open in 2014 to offer visitors an entertaining voyage of discovery. Until then, I ask all of you to work towards the fruition of this project and to help make this dream come true.

Ms Sylvie Cazes,
Municipal Councillor of the City of  Bordeaux
President of the Wine Culture and Tourism Centre Association